Customer Story
Crafting Quality: Hobie Cat’s Shift to Premium Manufacturing in America
results
5
Months
to export the first shipment
When U.S. tariffs on Chinese-manufactured components surged, Hobie Cat—an iconic watercraft brand—needed a new path. Their goal: maintain premium quality in fiberglass and plastic parts while reducing costs and ensuring reliable U.S. supply. Nexus was called in to design a resilient manufacturing strategy rooted in Mexico’s industrial capacity.
Faced with expensive imports, Hobie Cat trusted Nexus to identify high-grade manufacturing facilities in America capable of producing specialized fiberglass components. Leveraging deep local insights, our team selected and evaluated plants, ensuring adherence to stringent quality standards for fiberglass hulls and plastic parts.
We then structured cross-border trade agreements, helped align production timelines, and set up efficient logistics workflows. The result was a seamless transition that reduced costs without compromising the brand’s renowned product quality.
The partnership resulted in:
This successful shift not only insulated Hobie Cat from market volatility but also strengthened their supply resilience—supporting ongoing production of world-famous catamarans and accessories.
"Nexus turned a tariff crisis into a cost-efficient manufacturing solution. The switch to America was smooth, and we maintained the quality our customers expect."
— Manufacturing Director, Hobie Cat
